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Your #1 Choice for
BEST prices on:

Certified Diamonds
Certified Engagement Rings
Certified Wedding Rings
CertifiedCustom Rings

Find us in San Diego's
UTC MALL (next to Express)



San Diego Business Journal

San Diego Business Journal Family Owned Business Award Finalist

Family Owned Business
Award Finalist 2014


San Diego A-List Winner - Best Designer JewelryWinner - Best Jewelry

San Diego A-List
(and the top 5 for six years running)

Readers Choice Award for Best Jewelry Store 2012 & 2013

Village News
Readers Choice Awards
2012 & 2013

See our 5 Star Reviews on Yelp

See our 5 star
reviews on

David & Sons Jewelers BBB Business Review

A+ Rating at the BBB
Better Business Bureau

Check out our reviews on Google Plus

See our Excellent Reviews
on Google Plus


Visit us last and save big!

Ten Reasons To Shop At
David & Sons Jewelers

Round-Brilliant Cut Diamond

Family Owned and Operated San Diego Jewelry store since 1980.


Round-Brilliant Cut Diamond

Get your best price, then come see us to see how much we can save you. You will be glad you did.


Round-Brilliant Cut Diamond

We have the MOST 5-star reviews on Yelp - San Diego Jewelry Store category. We have an A+ rating with the BBB. We have been voted Best Designer Jewelry & Best Jewelry Store on numerous occasions.


Round-Brilliant Cut Diamond

We carry one of San Diego's largest selections of loose Ideal-cut diamonds with GIA and EGL USA certification.


Round-Brilliant Cut Diamond

We have one of the largest selections of Wedding Rings & Diamond Engagement Rings.


Round-Brilliant Cut Diamond

All of our custom design jewelry is created on site by our Master Jeweler.


Round-Brilliant Cut Diamond

Top notch service - We offer a "5-Point Promise" Lifetime Maintenance Program on all of our fine jewelry, free of charge.


Round-Brilliant Cut Diamond

We offer a Full-Value Lifetime Trade up Investment Plan on our merchandise or give you a fair value trade up on diamonds & jewelry from other jewelers.


Round-Brilliant Cut Diamond

We pay top dollar for your Gold, platinum, and Diamond jewelry. San Diego Diamond Buyer and San Diego Gold Buyer.


Round-Brilliant Cut Diamond We care about our reputation and will do what we can to earn the privilege of your business. We want to be your favorite San Diego Jeweler.


About Us

David and SonsWelcome to David & Sons Fine Jewelers - a family owned and operated San Diego based business since 1980. We are proud to serve all of San Diego and Southern California, as well as a loyal world wide customer base.

We offer one of the largest selection of certified loose diamonds in the San Diego area. Fancy and ideal cut diamonds are our specialty. Click on “diamonds” in the menu bar to view our up-to-date inventory.

Our diamond prices are based at or below the Rapaport Sheet (or RAP sheet), the industry standard for wholesale prices. We will beat any verified internet, retail chain store or warehouse price on in stock certified diamonds, and also provide the customer service you deserve as a valued customer. Our business has been built on satisfied repeat customers.

Unlike many of our competitors, we offer free lifetime maintenance on our merchandise. This includes checking, cleaning, tightening & rhodium dipping of registered purchased pieces, as well as an outstanding diamond trade up policy.

Much of our featured merchandise is hand crafted by our “Master Jeweler” who has been with us since 1987. Our Master Jeweler can:

--Create a ring from your own design that is uniquely yours
--Set your diamond while you wait into one of our beautiful, custom made mountings
--Present you with a beautiful engagement ring, wedding ring or custom design, which is hand made, not mass produced

We are long term members of the San Diego Better Business Bureau with an A+ rating, as well as the California Jewelers Association & Jewelers of America. We take pride in working to build trust and understanding, rather than just making a one-time sale and strive for a lifetime customer relationship. This separates us from the rest. But don't just take our word for it. The readers of the La Jolla Village News voted us the Best Jeweler in San Diego. Come see for yourself in UTC Mall.

Our motto is: “Shop us once and you’ll never shop anywhere else”. We welcome you to stop by and visit us at our location in University Town Center Mall in San Diego County. We look forward to being your personal jeweler.

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