Welcome to David & Sons Fine Jewelers - a family owned and operated San Diego based business since 1980. We are proud to serve all of San Diego and Southern California, as well as a loyal world wide customer base.
We offer one of the largest selection of certified loose diamonds in the San Diego area. Fancy and ideal cut diamonds are our specialty. Click on “diamonds” in the menu bar to view our up-to-date inventory.
Our diamond prices are based at or below the Rapaport Sheet (or RAP sheet), the industry standard for wholesale prices. We will beat any verified internet, retail chain store or warehouse price on in stock certified diamonds, and also provide the customer service you deserve as a valued customer. Our business has been built on satisfied repeat customers.
Unlike many of our competitors, we offer free lifetime maintenance on our merchandise. This includes checking, cleaning, tightening & rhodium dipping of registered purchased pieces, as well as an outstanding diamond trade up policy.
Much of our featured merchandise is hand crafted by our “Master Jeweler” who has been with us since 1987. Our Master Jeweler can:
--Create a ring from your own design that is uniquely yours
--Set your diamond while you wait into one of our beautiful, custom made mountings
--Present you with a beautiful engagement ring, wedding ring or custom design, which is hand made, not mass produced
We are long term members of the San Diego Better Business Bureau with an A+ rating, as well as the California Jewelers Association & Jewelers of America. We take pride in working to build trust and understanding, rather than just making a one-time sale and strive for a lifetime customer relationship. This separates us from the rest. But don't just take our word for it. The readers of the La Jolla Village News voted us the Best Jeweler in San Diego. Come see for yourself in UTC Mall.
Our motto is: “Shop us once and you’ll never shop anywhere else”. We welcome you to stop by and visit us at our location in University Town Center Mall in San Diego County. We look forward to being your personal jeweler.