David and Sons is one of the finest family owned/operated San Diego jewelery stores. We are also long term Better Business Bureau and California Jewelers Association members. Since 1980, we have not only served the San Diego area, but we have also catered to an extensive world-wide customer base. As direct importers of diamonds, we offer the largest selection of beautiful, certified diamonds in the San Diego area. We provide sparkling diamond gemstones, high-quality diamond jewelry, flawless custom-made jewelry designs, and superior customer service. In addition to the outstanding collection of diamonds and diamond jewelry, we offer a variety of diamond-related services, including guiding new diamond buyers through the eccentricities of making a diamond purchase, diamond appraisals, jewelry repairs, custom jewelry designs, and diamond grading.

Our stunning selection of the finest San Diego diamonds available includes diamonds of all sizes, carats, shapes, and colors. The range of sizes and carats we offer can depend on your personal tastes. Available shapes include round, princess, emerald, radiant, oval, pear, marquise, heart, asscher, and cushion. Our assortment of diamond clarities and diamond colors range from the most transparent white diamonds to sparkling yellow diamonds.

David and Sons Customer Service

At David and Sons, in addition to providing top-quality diamonds, diamond jewelry, and diamond related services, we pride ourselves in providing high-quality, professional, personalized customer service. So much so, that our motto is “Shop us once and you’ll never shop anywhere else!” We truly believe in this motto and work hard every day with each and every client to remain confident that you will enjoy your diamond purchasing experience and will return to David & Sons for all your diamond needs. We strive to build and maintain long-lasting relationships based on trust and quality service.

If exceptional customer service, flawless custom-made jewelry designs, and an extensive inventory of beautiful diamonds and diamond jewelry were not enough, we will also beat any verified internet, retail chain, or warehouse price. We are proud to say our wholesale based prices are the best in San Diego. However, if you do happen to find a better price somewhere else, we will beat that price.

No matter what your special occasion is: a birthday, anniversary, special holiday, engagement, or “just because,” we welcome the opportunity to be your personal San Diego jewelery choice. We have two convenient San Diego jewelry store locations. One location is the Plaza Bonita Mall in National City; the other is the University Towne Center Mall located in San Diego near La Jolla. In addition to being top San Diego and La Jolla jewelers, we have an extensive nationwide customer base. Whether you are located in San Diego or another city, we invite you to browse our website and feel free to contact us with any questions or requests or to schedule a private appointment. We are your source for diamonds and diamond jewelry. Shop us once and you’ll never shop anywhere else!