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Custom-made Engagement Rings and Wedding Bands created precisely for one another, guaranteeing a perfect fit every time.

Bridal Sets
Unique, hand-made pieces thought up by in-house designers and created by Master Jewelers One-of-a-kind Pieces Clarity and Color matched stones hand-picked by in-house GIA Certified Gemologists and set by our Master Jewelers, ensuring both everlasting beauty and excellence. Iconic Fine Jewelry
New Summer Jewelry 
❗️tap photo to shop❗️
Which is your favorite piece?
Pre-owned AP Rose Gold Royal Oak Chronograph
❗️Inquire Now for Pricing❗️
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Custom 24 inch Diamond Cuban Chains
*only one of each remaining*
Click on video for more information
Pre-owned Sky-Dwellers available now in ALL 3 COLORS 
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David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
🤍One of a Kind🤍
Heart Shape Natural Diamond Eternity Band 
Our team of GIA Graduate Gemologists handpick and match each diamond by color, clarity, and cut to ensure unified quality and brilliance for generations.
For Our Ladies Out There 🤍💝
Two tone rose gold diamond mother of pearl dial 41mm Datejust 
❗️Inquire Now for Pricing❗️
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Pink Diamond 
Natural Pink Diamond Custom Ring 
💖 GIA Certified 💖
Fancy Yellow Sets 
Natural Canary Diamond Custom Ring and Band 
🟨 GIA Certified 🟨
Gerald Genta 
The man who designed both of the most sought after watches ever! 
AP Royal Oak & Patek Nautilus 
❗️Both Available Now❗️
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Rolex & Patek Philippe 
Which would you pick? 
❗️Inquire Now for Pricing❗️
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Which GMT would you pick? 
👈🏼 or 👉🏼
Both Available Now
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Beautiful baguette and round brilliant cut diamond ladies ring 
Get off the WAITLIST 
❗️Available over retail today❗️
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.
Custom Men’s Rings like you’ve never seen before 🔥🔥
Which is your favorite pre-owned Daytona? 
David & Sons Fine Jewelers is not an official/authorized dealer for the watches we sell and have no affiliation with the manufacturer.

Voted Top Rated Jeweler in California!


David & Son’s engagement rings are a one of a kind design that is carefully crafted in-house from our experienced designers and master jeweler who has been with us for over thirty years. We can transform any idea you have into a personally customized ring that exceeds your expectations

engagement rings


Because our luxury collection is extremely versatile, David & Son’s merchandise can be worn for any occasion. If you are looking for a cocktail ring or a right-hand band, we have an endless selection of jewelry that includes diamonds or colored stones perfect for every situation


FINALLY! A place you can feel comfortable with that will lead you in the right direction! I did a lot of shopping around for an engagement ring in San Diego and wasn't really thrilled with any specific place... until I went to David & Sons Fine Jewelers. I felt most places had hidden agendas so they could up sell their rings and diamonds. At David & Sons Fine Jewelers, they were very honest and explained everything until I understood it. They then helped me customize the perfect ring. PLEASE LOOK NO FURTHER IF YOU WANT A TRUSTED JEWLER WHO ISNT TRYING TO SCAM YOU! PS - my fiance is IN LOVE with her ring!!!

Donathan C.

My husband actually came to this jewelry store when he was looking for an engagement ring for me about 5-6yrs ago. They are very kind and incredibly helpful when you're looking for something special for yourself or special someone. They always give you a warm welcome when you walk into the store either for a cleaning or just looking around. They are very knowledgeable and can answer your questions with ease. We actually went in today to clean my ring and Fay, the woman who helped my husband, was in and gave us a very warm welcome. She asked how we are doing and how life is going. She still remembers when my husband came in to pick out my engagement ring. She helped us find a new chain for one of my necklaces and showed us some rings that my husband was interested in. We recommend this jewelry store to our friends who are looking for nice jewelry or just have some questions about different jewels or precious metals. I'm happy my husband picked this store to get my ring at and we will continue shopping with them for a very long time. My ring is the passion poppy-fruit topaz 🙂

Katie M.

I went to a few another jewelry stores in search for the perfect engagement ring before visiting David & Sons Fine Jewelers. Let me tell you, the difference between the service, friendliness, and knowledge is huge. Other stores would pressure you for a sale during your visit; at David & Sons Fine Jewelers, you won't feel any pressure at all. The team helped me so much with picking the perfect ring. They ask for general information in what you're looking for and will take the time to show you as many options as it takes to narrow down to what you like. You can also customize the design to how you like it. They will also teach you all you need to know about diamonds and engagement rings. The ring came out so perfectly, and my fiancee is absolutely in love with it! I would absolutely recommend David & Sons Fine Jewelers if you're ever in need of any kind of jewelry. To see the big difference, I recommend visiting a big box jewelry store and other jewelry stores, then come in here. You won't regret it!

Alvin B.

The first time a met Jaime was when I took my ring to be resized. He was super nice and made me feel very special. To my surprise he even remembered my name by recognizing my now finance. Excellent customer service! He helped my fiance pick my ring and it is just wonderful. I didn't want the traditional engagement ring and Jaime helped him pick a gorgeous emerald ring. I just love it! Thank you Jaime and David & Sons Fine Jewelers!

Monica C.

Absolutely in love with my engagement ring! Edmond knew the exact ring for me and at a great price! Edmond has been my family's jeweler for over 20 years, and so I knew that I didn't want my ring from anyone else except for David & Sons Fine Jewelers. Edmond and all of the staff were polite, caring and overall just amazing. It made the entire process feel so light hearted and my fiance and I felt so welcomed at their store. The professionalism mixed with the amazing quality of jewelry and the great personality of Edmond made our engagement feel so much more special. Edmond, you have outdone yourself. Thank you so much for giving me a beautiful ring and being so good to Alex and I. Will always come back to you for more!

Dominique M.

I came to UTC after seeing that there was a convenient cluster of jewelry stores in the mall. I stopped in David & Sons after checking out Yelp reviews, and was immediately greeted and gotten on course. I had started to scratch the surface of engagement ring buying, but the staff here treated me like family and started my formal education. Ultimately, they took a look at notes from my fiancee's sister and friends, worked with my price point, and didn't pressure me into a decision at all. In fact, they recommended that I walk around the mall and compare the price they were giving me for a stone and setting to what I could get at Ben Bridge etc. They were right, everywhere else quoted me at least 3k more than what David & Sons were going to give me. Ultimately, they put the ring together within the timeline that I needed, and I was able to pick it up and surprise my fiancee. She loved it.

Geoffrey I.

I recently purchased an engagement ring from D&S after spending a great deal of time researching rings and other jewelers in the area. I had frequent appointments with Emil to discuss the vision I had for the ring based on my fiancee's tastes and preferences, as well as expected budget and timeframes. Emil was extremely patient and informative in face of my (obvious) nervousness about, not only making such a large purchase, but taking this step in my relationship. While the final ring ultimately looked nothing like what was initially imagined, my fiancee absolutely loved it. Her ring completely blows people away; she's gotten so many comments and compliments. It's a true testament to Emil's time, experience and commitment to providing great customer service.

My (now) fiance and I came in the store today. The team was helpful, genuine and kind. They showed us multiple options and made sure that we were in love with our choice. The prices were extremely reasonable and he didn't try to upsell us once! Overall our experience was great and I have nothing but positive reviews for this family owned business. We will be back!!

These guys and gals at D&S are just incredible. They are attentive to detail, they are not pushy, and have clearly earned the high ratings through hard work, creativity, and putting their customers first. I went into the store with an idea of what I wanted to make our proposal day very special. Edmond listened closely to what I needed, I saw "The Ring" and I knew that was the one. He again, was not pushy at all, gave me the price, and allowed me the time to think it over, and see for myself that they were the real deal. Well I did just that and all roads pointed to David and Sons! I proposed to her with the ring on 5/11/2019 and she said yes! I'm extremely happy with the entire process and would recommend these guys hands down no questions asked to anyone looking for a timeless, and truly special jewelry. Thanks again, Edmond, Emil, Jonathon, and Jaime!!! Kenny G.

Kenny G.

#1 Rated Jeweler on Yelp!

  • Noah D. Avatar
    Noah D.
    5 star rating

    Jonathan was great! He had the ring ready very early which took stress off of me for the proposal. Also, the ring is perfect. It was exactly what my fiancé... more

    Brandon B. Avatar
    Brandon B.
    5 star rating

    I purchased my engagement ring from David & Sons and could not be happier. I was helped by Fay and Emil and they were incredibly sincere and gracious. They were... more

    Kenneth G. Avatar
    Kenneth G.
    5 star rating

    if you guys need any help on finding the right one for your significant other look for jonathan in david and sons fine jewlers, he will for sure help you... more

    Kiana K. Avatar
    Kiana K.
    5 star rating

    Dave helped my husband find the most perfect 2.09 carrot F VS1 stone and designed the most beautiful engagement ring!!! He then gave life to my vision for my wedding... more

  • Deborah B. Avatar
    Deborah B.
    5 star rating

    I absolutely love this family jeweler! Edmond has been taking care of me for a couple of years now, and he is seriously the best. Unparalleled customer service and the... more

    Sally K. Avatar
    Sally K.
    5 star rating

    Emil is awesome! My fiancé and I are so happy with our rings! He made sure we are comfortable with our decision and was very honest and transparent with us,... more

    Ben Z. Avatar
    Ben Z.
    5 star rating

    Amazing experience! I walked in with just a picture of an engagement ring style, and was able to get EXACTLY what she wanted. Jaime was extremely knowledgeable and helped me... more

    Kesha V. Avatar
    Kesha V.
    5 star rating

    Edmond has been my jeweler for 14yrs..I've followed Edmond, David & Sons from Plaza Bonita to UTC. The reasons being is his genuine action to please.

    This was the...

  • Heather A. Avatar
    Heather A.
    5 star rating

    My husband and I recently purchased a new wedding ring for me, for our Anniversary. We looked at various jewelers in the county, over a few
    months. Ultimately, we purchased our...

    David L. Avatar
    David L.
    5 star rating

    My (now) wife and I went ring shopping here, and with the help of Edmond, we were able to find the rings we needed. As someone who knows nothing about... more

    Teresa M. Avatar
    Teresa M.
    5 star rating

    Best service, quality jewelry and honest! You can tell they price themselves on service because the entire staff is knowledgeable, helpful, hard working and kind. Sergei helped me and he... more

    Jeff C. Avatar
    Jeff C.
    5 star rating

    This place is top shelf and a fantastic fine jewelry store. We recently purchased a new engagement ring for my wife and it is gorgeous! The entire team here is... more

  • Scott M. Avatar
    Scott M.
    5 star rating

    My fiancé and I couldn't be happier with our entire David and sons experience! We came in without knowing anything about engagement ring styles, and Jamie helped us every step... more

    Xavier V. Avatar
    Xavier V.
    5 star rating

    There is no one I'd rather do business with when it comes to getting jewelry. Their products are amazing, and their staff are the friendliest individuals that literally made us... more

    Josh S. Avatar
    Josh S.
    5 star rating

    I cannot recommend Emil and the entire team at David and Sons more strongly. They are extremely knowledgeable, friendly and a joy to work with. My wife and I were... more

    Margaret F. Avatar
    Margaret F.
    5 star rating

    My fiance and I had a great experience at David and Sons shopping for an engagement ring. Johnathan and the rest of the staff were really helpful throughout the process.... more

  • Marie C. Avatar
    Marie C.
    5 star rating

    Jonathan and his uncle were amazing! They went above and beyond to make sure I was happy with my custom wedding ring. It's absolutely perfect!

    Jessica M. Avatar
    Jessica M.
    5 star rating

    We worked with Edmond to design a custom wedding band and it turned out absolutely perfect! We had a brief consultation to discuss our vision, and they executed it flawlessly.... more

    Nima H. Avatar
    Nima H.
    5 star rating

    I just recently bought my engagement ring from here. Jonathan helps me a lot to choose the best option for me. Jonathan is the best he is so care about... more

    Evan M. Avatar
    Evan M.
    5 star rating

    I was helped by Jonathan to design a new setting for an engagement ring. He was very knowledgeable and professional and was really helpful throughout the process. David... more

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David & Sons Fine Jewelers

Wedding & Engagement Rings and the Highest Quality Jewelry

We have the lowest prices anywhere and can even beat internet prices depending on availability.

Nothing says I love you more than a diamond. At David & Sons Fine Jewelers we understand that better than anyone. For 40 years we’ve been a part of this tradition. But choosing the perfect diamond for some isn’t an easy task. As a provider of the largest and best selection of diamonds in San Diego County, our mission is to help you make the decision easy. So, you can say I love you better than anyone.

But, how do we do this?

First, we meet the customer’s needs by providing excellent customer service. Are you looking for the perfect engagement ring? Or high-quality handmade jewelry? Perhaps, you need a custom wedding band that will be in the family for generations.

Once we understand your needs, we then look at quality.

Jewelry Quality Matters

As a wholesale provider of certified loose diamonds and jewels from around the world, we not only can help you select the perfect diamond but also at unbeatable prices. We believe that meeting customer needs is at the conjunction of quality and price.

To ensure the highest quality we handpick and handcraft all of our ethically-sourced diamonds in-house. Each conflict-free diamond must meet our rigorous standards.

We pride ourselves on being the best.

Your Special Occasion Matters

At David and Sons, we offer a wide selection of engagement rings, wedding rings, and fine jewelry for any special occasion. Our certified gemologists and designers work with you to discover the perfect piece to commemorate the event. We understand that choosing the perfect gift takes time and thoughtful selection.

Whether you need a ladies wedding band or emerald earrings, we will work with you to meet all your jewelry needs. Our motto is, “Shop us once and you’ll never shop anywhere else!”

Handcrafted Engagement Rings

If we don’t have what you desire in-house, we can design and customize your engagement ring, wedding band or fine jewelry. David and Sons crafts unique designs without branding or having to pay for an expensive name brand.

Our handmade jewelry, designed by experts will meet your needs through our careful attention to detail and our commitment to excellent customer service.

Your Satisfaction Matters

Our commitment includes a full value lifetime trade-up policy (on loose diamonds) and free lifetime jewelry maintenance. Our services include complimentary jewelry polishing or steaming. We don’t believe our client relationship ends once the purchase is complete. As a diamond leader in San Diego, La Jolla, and worldwide, we know keeping your jewelry flawless matters. You matter.

Highest-Rated Jeweler

But don’t take it from us. Most of our business is from referred or returning customers. Yelp reviewers give us a five-star rating every time. We are confident that we can meet every customer’s needs through our commitment to providing unique, handcrafted, and flawless jewelry. If you’re not satisfied, we aren’t either. It’s really that simple.

David and Sons promises to make your experience as memorable as the special day itself. Or at least a close second. Serving San Diego County including La Jolla, Del Mar, Carlsbad, Encinitas, Poway, Carmel Valley and Rancho Santa Fe.

We value your business. Contact us today.