About Us


Ethically Sourced

In today’s market, 99% of diamonds in the marketplace are conflict-free. To prevent conflict diamonds from being imported and exported throughout the market, the diamond industry established the Kimberley Process. This vital process regulates trade in rough diamonds. It aims to prevent the flow of conflict diamonds while aiding to protect legitimate trade in rough diamonds. We proudly purchase conflict-free stones only.



All our diamonds are thoroughly handpicked and chosen individually to ensure the highest quality of grading. What sets us apart from other jewelers and websites is we hand craft everything in house and one of the kind and unique design with out branding or paying for name brand.



At our store, we take pride in giving you our best attention and service, to insure that our customers will be always happy and at same time, ease of shopping and creating a unique and one of the kind piece of jewelry. Also we offer a full value lifetime trade up Policy on all our certified loose diamonds.


Making a difference

We give back to our community to positively impact others. Our business donates to many prominent local organizations and individuals. Some of our donations include, but are not limited to: Adopt a Family, Jewish National Fund, Jteen, Camp Let Loose, San Diego Gift Closet and San Diego Jewish Academy. These incredible organizations have recognized us as significant benefactors to the success of their campaigns.









Designer, Gemologist, Sales


Store Manager, Designer, Sales


Sales, Designer




Inventory Control, Sales


Master Jeweler

Jewelry is an art. It incorporates perfect engineering and artistry craftsmanship, something that is exquisite and specific. Jewelry is made with an abundance of care and attention, not through mass production. With the teamwork of our designers and master jeweler, we can build just about anything that you can imagine. Your vision of whatever you want can become a reality because we can design it exclusively for you. Our designers have tremendous expertise and knowledge about designs whether you are looking for an antique, contemporary, modern or a design unlike any other. We take immense pride in each piece that we build and we carefully hand select each stone due to our inspiration and design. We will have the highest of standards, and everything has to meet our criteria in order to be a complete work of art.

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